Deal Sheet: 2026 RAV4 XSE AWD

Toyota of Montgomery · Montgomery, AL · VIN: 2T36CRAV1TW32G491

Negotiation Guide

Opening Offer

$46,474

Fair Price

$47,974

Walk Away Above

$47,692

• Recent buyers paid ~$564 above MSRP

Price Breakdown

Est. Dealer Cost$42,195

Est. Invoice$43,143

Holdback (est.)$948

MSRP (Sticker)$47,410

Asking Price$48,405

Markup+$995

Est. Dealer Margin on This Car$6,210

Percentile81% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold3243

Avg Markup+$564

Median Markup$0

Best Deal-$2,768

Worst Deal+$7,675

% Sold Below MSRP53%

Avg Days to Sell24 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$47

Avg Markup (RAV4)+$978

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$61

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