Deal Sheet: 2026 RAV4 XSE AWD

Billion Toyota · Sioux Falls, SD · VIN: 2T36CRAV1TW32E272

Negotiation Guide

Opening Offer

$43,453

Fair Price

$44,953

Walk Away Above

$44,671

• Recent buyers paid ~$564 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,506

Est. Invoice$40,394

Holdback (est.)$888

MSRP (Sticker)$44,389

Dealer Add-Ons (DIA)+$399

Asking Price$45,037

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,531

Percentile76% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold3243

Avg Markup+$564

Median Markup$0

Best Deal-$2,768

Worst Deal+$7,675

% Sold Below MSRP53%

Avg Days to Sell24 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (RAV4)+$626

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

Price History

Jul 4, 2026$44,839 → $45,963(+$1,124)

Jul 19, 2026$45,963 → $45,037(-$926)

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