Deal Sheet: 2026 RAV4 XLE Premium AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAV1TW27G398

Negotiation Guide

Opening Offer

$43,180

Fair Price

$44,680

Walk Away Above

$44,441

• Recent buyers paid ~$477 above MSRP

Price Breakdown

Est. Dealer Cost$39,341

Est. Invoice$40,225

Holdback (est.)$884

MSRP (Sticker)$44,203

Asking Price$45,003

Markup+$800

Est. Dealer Margin on This Car$5,662

Percentile81% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (RAV4)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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