Deal Sheet: 2026 RAV4 XSE AWD

McKinnon Toyota · Clanton, AL · VIN: 2T36CRAV0TW31F949

Negotiation Guide

Opening Offer

$45,278

Fair Price

$46,778

Walk Away Above

$46,496

• Recent buyers paid ~$564 above MSRP

Price Breakdown

Est. Dealer Cost$41,130

Est. Invoice$42,055

Holdback (est.)$924

MSRP (Sticker)$46,214

Asking Price$47,113

Markup+$899

Est. Dealer Margin on This Car$5,983

Percentile81% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold3243

Avg Markup+$564

Median Markup$0

Best Deal-$2,768

Worst Deal+$7,675

% Sold Below MSRP53%

Avg Days to Sell24 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)-$557

Avg Markup (RAV4)+$936

% Below MSRP48%

Avg Days to Sell21 days

Avg Sold Markup+$258

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