Negotiation Guide
Opening Offer
$57,153
Fair Price
$58,653
Walk Away Above
$58,936
- • Recent buyers paid ~$170 above MSRP
- • Sitting 74 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$52,705
Est. Invoice$53,889
Holdback (est.)$1,184
MSRP (Sticker)$59,219
Dealer Add-Ons (DIA)+$897
Asking Price$60,415
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,710
Percentile85% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold437
Avg Markup+$170
Median Markup$0
Best Deal-$3,175
Worst Deal+$4,962
% Sold Below MSRP60%
Avg Days to Sell33 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (NX)+$1,196
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
Price History
May 29, 2026$60,116 → $60,415(+$299)
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