Negotiation Guide
Opening Offer
$52,369
Fair Price
$53,869
Walk Away Above
$53,842
- • Recent buyers paid ~$54 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,895
Est. Invoice$48,972
Holdback (est.)$1,076
MSRP (Sticker)$53,815
Dealer Add-Ons (DIA)+$897
Asking Price$55,011
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,116
Percentile88% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold1415
Avg Markup+$54
Median Markup$0
Best Deal-$3,266
Worst Deal+$6,500
% Sold Below MSRP62%
Avg Days to Sell26 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (NX)+$1,196
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
Price History
Jul 16, 2026$55,336 → $55,011(-$325)
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