Negotiation Guide
Opening Offer
$62,591
Fair Price
$64,091
Walk Away Above
$64,163
- • Recent buyers paid ~$144 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,169
Est. Invoice$58,454
Holdback (est.)$1,285
MSRP (Sticker)$64,235
Dealer Add-Ons (DIA)+$897
Asking Price$65,431
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$8,262
Percentile87% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold867
Avg Markup-$144
Median Markup$0
Best Deal-$3,883
Worst Deal+$6,500
% Sold Below MSRP67%
Avg Days to Sell37 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (RX)+$1,146
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
Price History
Jul 16, 2026$66,759 → $65,431(-$1,328)
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