Negotiation Guide
Opening Offer
$49,173
Fair Price
$50,673
Walk Away Above
$50,721
- • Recent buyers paid ~$96 below MSRP
Price Breakdown
Est. Dealer Cost$45,184
Est. Invoice$46,200
Holdback (est.)$1,015
MSRP (Sticker)$50,769
Dealer Add-Ons (DIA)+$1,295
Asking Price$52,064
Markup+$1,295
Markup includes $1,295 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$6,880
Percentile91% of inventory is priced lower
Days on Lot30 days
What Others Paid (Last 30 Days)
Cars Sold500
Avg Markup-$96
Median Markup$0
Best Deal-$3,249
Worst Deal+$4,183
% Sold Below MSRP67%
Avg Days to Sell27 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)-$472
Avg Markup (NX)+$1,295
% Below MSRP47%
Avg Days to Sell31 days
Avg Sold Markup+$688
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