Negotiation Guide
Opening Offer
$54,212
Fair Price
$55,712
Walk Away Above
$57,808
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$53,915
Est. Invoice$55,712
Holdback$1,797
MSRP (Sticker)$59,905
Asking Price$56,405
Markup-$3,500
Dealer Margin on This Car$2,491
Percentile100% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$2,517
Avg Markup (Pacifica)-$3,000
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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