Deal Sheet: 2026 Escalade Luxury

HERITAGE CADILLAC, INC. · Morrow, GA · VIN: 1GYS9CKL1TR402398

Negotiation Guide

Opening Offer

$119,055

Fair Price

$120,555

Walk Away Above

$120,644

• Recent buyers paid ~$179 below MSRP

Price Breakdown

Est. Dealer Cost$105,039

Est. Invoice$108,661

Holdback (est.)$3,622

MSRP (Sticker)$120,734

Asking Price$120,734

Markup$0

Est. Dealer Margin on This Car$15,695

Percentile99% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold196

Avg Markup-$179

Median Markup$0

Best Deal-$5,128

Worst Deal+$11,386

% Sold Below MSRP97%

Avg Days to Sell34 days

Dealer Profile

Inventory29 vehicles

Avg Markup (All Models)+$1,183

Avg Markup (Escalade)$0

% Below MSRP79%

Avg Days to Sell42 days

Avg Sold Markup+$786

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