Deal Sheet: 2026 LYRIQ Premium Sport

BERGSTROM CADILLAC APPLETON · Appleton, WI · VIN: 1GYKPWRL0TZ309501

Negotiation Guide

Opening Offer

$71,974

Fair Price

$73,474

Walk Away Above

$74,086

• Recent buyers paid ~$50 below MSRP
• Sitting 90 days (avg 35) — extra leverage

Price Breakdown

Est. Dealer Cost$64,987

Est. Invoice$67,228

Holdback (est.)$2,241

MSRP (Sticker)$74,698

Asking Price$74,698

Markup$0

Est. Dealer Margin on This Car$9,711

Percentile100% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold81

Avg Markup-$50

Median Markup$0

Best Deal-$2,589

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell35 days

Dealer Profile

Inventory16 vehicles

Avg Markup (All Models)-$623

Avg Markup (LYRIQ)$0

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$486

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