Deal Sheet: 2026 LYRIQ Sport

BERGSTROM CADILLAC MADISON · Madison, WI · VIN: 1GYKPURLXTZ304701

Negotiation Guide

Opening Offer

$67,738

Fair Price

$69,238

Walk Away Above

$69,977

• Recent buyers paid ~$62 below MSRP
• Sitting 127 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$61,522

Est. Invoice$63,644

Holdback (est.)$2,121

MSRP (Sticker)$70,715

Asking Price$70,715

Markup$0

Est. Dealer Margin on This Car$9,193

Percentile100% of inventory is priced lower

Days on Lot127 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup-$62

Median Markup$0

Best Deal-$3,000

Worst Deal+$995

% Sold Below MSRP99%

Avg Days to Sell29 days

Dealer Profile

Inventory12 vehicles

Avg Markup (All Models)+$838

Avg Markup (LYRIQ)$0

% Below MSRP92%

Avg Days to Sell37 days

Avg Sold Markup+$2,471

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