Deal Sheet: 2026 LYRIQ Signature Luxury

ED MORSE CADILLAC BRANDON · Brandon, FL · VIN: 1GYKPTRL2TZ310681

This Is Already a Great Deal

Opening Offer

$71,605

Asking Price

$73,820

Max Price

$73,820

• Recent buyers paid ~$16 above MSRP
• Asking price is already $16 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$64,223

Est. Invoice$66,438

Holdback (est.)$2,215

MSRP (Sticker)$73,820

Asking Price$73,820

Markup$0

Est. Dealer Margin on This Car$9,597

Percentile97% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold25

Avg Markup+$16

Median Markup$0

Best Deal$0

Worst Deal+$400

% Sold Below MSRP96%

Avg Days to Sell36 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)-$7

Avg Markup (LYRIQ)$0

% Below MSRP99%

Avg Days to Sell17 days

Avg Sold Markup-$93

Cheaper LYRIQ Signature Luxury Inventory

JOSEPH CADILLAC OF DUBLINDublin, OH

-$3,500$76,33546d

NAPLETON CADILLAC OF NORTHBROOKNorthbrook, IL

-$3,500$71,94546d

DIEHL CADILLACGrove City, PA

-$2,693$77,30230d

VILLAGE CADILLAC OF HOMOSASSAHomosassa, FL

$0$76,90437d

WILLIAMSON CADILLACMiami, FL

$0$78,21016d

JERRY SEINER CADILLACSalt Lake City, UT

$0$78,63534d

PLAZA CADILLACLeesburg, FL

$0$78,91020d

COUGHLIN CADILLAC OF CIRCLEVILLECircleville, OH

$0$77,704125d

BERGEY'S CADILLACPlymouth Meeting, PA

$0$78,95527d

CABLE DAHMER CADILLAC OF KANSAS CITYKansas City, MO

$0$80,23537d