Deal Sheet: 2026 LYRIQ Luxury

BERGSTROM CADILLAC MADISON · Madison, WI · VIN: 1GYKPNRL8TZ311426

Negotiation Guide

Opening Offer

$64,691

Fair Price

$66,191

Walk Away Above

$66,218

• Recent buyers paid ~$54 below MSRP

Price Breakdown

Est. Dealer Cost$57,633

Est. Invoice$59,621

Holdback$1,987

MSRP (Sticker)$66,245

Asking Price$66,245

Markup$0

Dealer Margin on This Car$8,612

Percentile100% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold189

Avg Markup-$54

Median Markup$0

Best Deal-$3,072

Worst Deal+$995

% Sold Below MSRP99%

Avg Days to Sell28 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$8

Avg Markup (LYRIQ)$0

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup+$5,360

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