Deal Sheet: 2026 LYRIQ Luxury

ED MORSE CADILLAC BRANDON · Brandon, FL · VIN: 1GYKPNRK7TZ304152

Negotiation Guide

Opening Offer

$61,989

Fair Price

$63,489

Walk Away Above

$63,516

• Recent buyers paid ~$54 below MSRP

Price Breakdown

Est. Dealer Cost$55,282

Est. Invoice$57,189

Holdback$1,906

MSRP (Sticker)$63,543

Asking Price$63,543

Markup$0

Dealer Margin on This Car$8,261

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold189

Avg Markup-$54

Median Markup$0

Best Deal-$3,072

Worst Deal+$995

% Sold Below MSRP99%

Avg Days to Sell28 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)+$53

Avg Markup (LYRIQ)$0

% Below MSRP97%

Avg Days to Sell17 days

Avg Sold Markup-$175

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