Deal Sheet: 2026 LYRIQ Luxury

HEYWARD ALLEN MOTOR COMPANY, INC. · Athens, GA · VIN: 1GYKPNRK0TZ311606

Negotiation Guide

Opening Offer

$61,065

Fair Price

$62,565

Walk Away Above

$62,592

• Recent buyers paid ~$54 below MSRP

Price Breakdown

Est. Dealer Cost$54,479

Est. Invoice$56,357

Holdback$1,879

MSRP (Sticker)$62,619

Asking Price$62,619

Markup$0

Dealer Margin on This Car$8,140

Percentile100% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold189

Avg Markup-$54

Median Markup$0

Best Deal-$3,072

Worst Deal+$995

% Sold Below MSRP99%

Avg Days to Sell28 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)-$2,732

Avg Markup (LYRIQ)$0

% Below MSRP97%

Avg Days to Sell35 days

Avg Sold Markup-$2,611

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