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Deal Sheet: 2026 Sierra 1500 Denali Ultimate

PAUL - RICHARD, INC. · Peru, IN · VIN: 1GTUUHELXTZ397479

This Is Already a Great Deal

Opening Offer
$79,586
Asking Price
$82,047
Max Price
$82,047
  • Recent buyers paid ~$2,310 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $3,933 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$78,578
Est. Invoice$81,227
Holdback (est.)$2,649
MSRP (Sticker)$88,290
Asking Price$82,047
Markup-$6,243
Est. Dealer Margin on This Car$3,469
Percentile20% of inventory is priced lower
Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold1249
Avg Markup-$2,310
Median Markup$0
Best Deal-$13,250
Worst Deal+$7,980
% Sold Below MSRP91%
Avg Days to Sell25 days

Dealer Profile

Inventory19 vehicles
Avg Markup (All Models)-$3,114
Avg Markup (Sierra 1500)-$5,273
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$2,145

Price History

Jul 1, 2026$85,300$88,290(+$2,990)
Jul 3, 2026$88,290$82,047(-$6,243)