Deal Sheet: 2026 Sierra 1500 Denali Ultimate

JERRY FERGUSON BUICK GMC · Broken Arrow, OK · VIN: 1GTUUHELXTZ387311

This Is Already a Great Deal

Opening Offer

$78,544

Asking Price

$78,690

Max Price

$78,690

• Recent buyers paid ~$2,318 below MSRP
• Sitting 56 days (avg 36) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $6,195 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$78,044

Est. Invoice$80,675

Holdback (est.)$2,631

MSRP (Sticker)$87,690

Asking Price$78,690

Markup-$9,000

Est. Dealer Margin on This Car$646

Percentile6% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold1104

Avg Markup-$2,318

Median Markup$0

Best Deal-$12,775

Worst Deal+$7,475

% Sold Below MSRP94%

Avg Days to Sell36 days

Dealer Profile

Inventory254 vehicles

Avg Markup (All Models)-$5,207

Avg Markup (Sierra 1500)-$8,627

% Below MSRP98%

Avg Days to Sell29 days

Avg Sold Markup-$4,809

Price History

Jun 14, 2026$82,690 → $79,690(-$3,000)

Aug 8, 2026$79,690 → $78,690(-$1,000)

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