Deal Sheet: 2026 Sierra 1500 Denali Ultimate

SID DILLON BUICK GMC-FREMONT · Fremont, NE · VIN: 1GTUUHEL9TZ391284

Negotiation Guide

Opening Offer

$84,480

Fair Price

$85,980

Walk Away Above

$87,135

• Recent buyers paid ~$2,310 below MSRP

Price Breakdown

Est. Dealer Cost$78,578

Est. Invoice$81,227

Holdback (est.)$2,649

MSRP (Sticker)$88,290

Asking Price$88,290

Markup$0

Est. Dealer Margin on This Car$9,712

Percentile93% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1249

Avg Markup-$2,310

Median Markup$0

Best Deal-$13,250

Worst Deal+$7,980

% Sold Below MSRP91%

Avg Days to Sell25 days

Dealer Profile

Inventory234 vehicles

Avg Markup (All Models)-$1,104

Avg Markup (Sierra 1500)+$107

% Below MSRP97%

Avg Days to Sell21 days

Avg Sold Markup-$739

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