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Deal Sheet: 2026 Sierra 1500 Denali Ultimate
KEY GMC OF ROCHESTER · Rochester, NH · VIN: 1GTUUHEL8TZ124363
Negotiation Guide
Opening Offer
$82,718
Fair Price
$84,218
Walk Away Above
$85,811
- • Recent buyers paid ~$2,313 below MSRP
- • Sitting 74 days (avg 37) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$77,790
Est. Invoice$80,413
Holdback (est.)$2,622
MSRP (Sticker)$87,405
Asking Price$84,405
Markup-$3,000
Est. Dealer Margin on This Car$6,615
Percentile42% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold1092
Avg Markup-$2,313
Median Markup$0
Best Deal-$12,775
Worst Deal+$7,475
% Sold Below MSRP94%
Avg Days to Sell37 days
Dealer Profile
Inventory30 vehicles
Avg Markup (All Models)-$3,747
Avg Markup (Sierra 1500)-$4,056
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$3,695
Price History
Jun 1, 2026$87,405 → $82,905(-$4,500)
Jun 5, 2026$82,905 → $85,405(+$2,500)
Jul 26, 2026$85,405 → $84,405(-$1,000)
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