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Deal Sheet: 2026 Sierra 1500 Denali Ultimate
DIAMOND CHEVROLET GMC · Auburn, MA · VIN: 1GTUUHEL7TZ355433
Negotiation Guide
Opening Offer
$79,746
Fair Price
$81,246
Walk Away Above
$82,823
- • Recent buyers paid ~$2,310 below MSRP
- • Sitting 50 days (avg 25) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$75,116
Est. Invoice$77,648
Holdback (est.)$2,532
MSRP (Sticker)$84,400
Asking Price$84,037
Markup-$363
Est. Dealer Margin on This Car$8,921
Percentile40% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1249
Avg Markup-$2,310
Median Markup$0
Best Deal-$13,250
Worst Deal+$7,980
% Sold Below MSRP91%
Avg Days to Sell25 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$1,086
Avg Markup (Sierra 1500)-$1,092
% Below MSRP94%
Avg Days to Sell29 days
Avg Sold Markup-$1,575
Price History
Jun 1, 2026$89,825 → $85,648(-$4,177)
Jun 5, 2026$85,648 → $85,148(-$500)
Jun 7, 2026$85,148 → $84,037(-$1,111)
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