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Deal Sheet: 2026 Sierra 1500 Denali Ultimate
DON JOHNSON MOTORS, INC. · Rice Lake, WI · VIN: 1GTUUHEL5TZ295023
This Is Already a Great Deal
Opening Offer
$80,447
Asking Price
$82,935
Max Price
$82,935
- • Recent buyers paid ~$2,310 below MSRP
- • Sitting 50 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,810 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$78,262
Est. Invoice$80,900
Holdback (est.)$2,638
MSRP (Sticker)$87,935
Asking Price$82,935
Markup-$5,000
Est. Dealer Margin on This Car$4,673
Percentile27% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1249
Avg Markup-$2,310
Median Markup$0
Best Deal-$13,250
Worst Deal+$7,980
% Sold Below MSRP91%
Avg Days to Sell25 days
Dealer Profile
Inventory47 vehicles
Avg Markup (All Models)-$574
Avg Markup (Sierra 1500)-$712
% Below MSRP94%
Avg Days to Sell27 days
Avg Sold Markup-$1,474
Price History
Jun 1, 2026$87,935 → $82,935(-$5,000)
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