Deal Sheet: 2026 Sierra 1500 Denali Ultimate

PERMIAN AUTO GROUP, LLC · Hobbs, NM · VIN: 1GTUUHEL4TZ401929

Negotiation Guide

Opening Offer

$84,104

Fair Price

$85,604

Walk Away Above

$86,797

• Recent buyers paid ~$2,385 below MSRP

Price Breakdown

Est. Dealer Cost$78,310

Est. Invoice$80,950

Holdback (est.)$2,640

MSRP (Sticker)$87,989

Asking Price$87,989

Markup$0

Est. Dealer Margin on This Car$9,679

Percentile93% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold1055

Avg Markup-$2,385

Median Markup$0

Best Deal-$13,250

Worst Deal+$7,980

% Sold Below MSRP91%

Avg Days to Sell25 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)+$420

Avg Markup (Sierra 1500)$0

% Below MSRP94%

Avg Days to Sell23 days

Avg Sold Markup+$157

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