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Deal Sheet: 2026 Sierra 1500 Denali Ultimate
BOB BROCKLAND BUICK GMC, INC. · Columbia, IL · VIN: 1GTUUHEL4TZ173334
This Is Already a Great Deal
Opening Offer
$78,290
Asking Price
$78,694
Max Price
$78,694
- • Recent buyers paid ~$2,310 below MSRP
- • Sitting 50 days (avg 25) — extra leverage
- • Price already dropped 5 time(s) — dealer is motivated
- • Asking price is already $5,526 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$77,790
Est. Invoice$80,413
Holdback (est.)$2,622
MSRP (Sticker)$87,405
Asking Price$78,694
Markup-$8,711
Est. Dealer Margin on This Car$904
Percentile5% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1249
Avg Markup-$2,310
Median Markup$0
Best Deal-$13,250
Worst Deal+$7,980
% Sold Below MSRP91%
Avg Days to Sell25 days
Dealer Profile
Inventory83 vehicles
Avg Markup (All Models)-$2,297
Avg Markup (Sierra 1500)-$5,691
% Below MSRP99%
Avg Days to Sell22 days
Avg Sold Markup-$1,552
Price History
Jun 1, 2026$87,405 → $80,166(-$7,239)
Jun 17, 2026$80,166 → $79,166(-$1,000)
Jul 3, 2026$79,166 → $78,666(-$500)
Jul 8, 2026$78,666 → $77,994(-$672)
Jul 10, 2026$77,994 → $78,894(+$900)
Jul 12, 2026$78,894 → $78,694(-$200)
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