Deal Sheet: 2026 Sierra 1500 Denali Ultimate

WEGNER AUTO COMPANY, INC. · Pierre, SD · VIN: 1GTUUHEL3TZ419628

Negotiation Guide

Opening Offer

$84,057

Fair Price

$85,557

Walk Away Above

$86,721

• Recent buyers paid ~$2,328 below MSRP

Price Breakdown

Est. Dealer Cost$78,218

Est. Invoice$80,854

Holdback (est.)$2,637

MSRP (Sticker)$87,885

Asking Price$87,885

Markup$0

Est. Dealer Margin on This Car$9,667

Percentile93% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1239

Avg Markup-$2,328

Median Markup$0

Best Deal-$13,250

Worst Deal+$7,980

% Sold Below MSRP91%

Avg Days to Sell25 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)$0

Avg Markup (Sierra 1500)$0

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup+$3,824

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