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Deal Sheet: 2026 Sierra 1500 Denali Ultimate

KEMNA AUTO OF FORT DODGE · Fort Dodge, IA · VIN: 1GTUUHEL3TZ406667

Negotiation Guide

Opening Offer
$85,005
Fair Price
$86,505
Walk Away Above
$87,660
  • Recent buyers paid ~$2,310 below MSRP
  • Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$79,045
Est. Invoice$81,710
Holdback (est.)$2,664
MSRP (Sticker)$88,815
Asking Price$88,815
Markup$0
Est. Dealer Margin on This Car$9,770
Percentile93% of inventory is priced lower
Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold1249
Avg Markup-$2,310
Median Markup$0
Best Deal-$13,250
Worst Deal+$7,980
% Sold Below MSRP91%
Avg Days to Sell25 days

Dealer Profile

Inventory21 vehicles
Avg Markup (All Models)-$1,190
Avg Markup (Sierra 1500)$0
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$948

Price History

Jun 24, 2026$88,815$86,495(-$2,320)
Jul 3, 2026$86,495$85,884(-$611)
Jul 15, 2026$85,884$80,770(-$5,114)
Jul 17, 2026$80,770$88,815(+$8,045)