Deal Sheet: 2025 Sierra 1500 Denali Ultimate

ZIMBRICK BUICK/GMC WEST · Madison, WI · VIN: 1GTUUHEL3SZ244716

This Is Already a Great Deal

Opening Offer

$77,920

Asking Price

$79,631

Max Price

$79,631

• Recent buyers paid ~$2,385 below MSRP
• Sitting 50 days (avg 23) — extra leverage
• Price already dropped 4 time(s) — dealer is motivated
• Asking price is already $3,952 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$77,420

Est. Invoice$80,030

Holdback (est.)$2,610

MSRP (Sticker)$86,989

Asking Price$79,631

Markup-$7,358

Est. Dealer Margin on This Car$2,211

Percentile14% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1231

Avg Markup-$2,385

Median Markup$0

Best Deal-$13,250

Worst Deal+$7,980

% Sold Below MSRP91%

Avg Days to Sell23 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$1,307

Avg Markup (Sierra 1500)-$2,639

% Below MSRP98%

Avg Days to Sell19 days

Avg Sold Markup-$1,180

Price History

Jun 1, 2026$86,989 → $81,335(-$5,654)

Jun 10, 2026$81,335 → $80,800(-$535)

Jun 27, 2026$80,800 → $80,652(-$148)

Jul 17, 2026$80,652 → $79,631(-$1,021)

Cheaper Sierra 1500 Denali Ultimate Inventory

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FREEDOM BUICK GMC BY ED MORSEGreenville, TX

-$11,274$75,91120d

AUTO GALLERY CHEVROLET GMCLagrange, GA

-$11,000$75,19037d

GUNN BUICK GMCSchertz, TX

-$10,775$76,52937d

KOONS BUICK GMC WOODBRIDGEWoodbridge, VA

-$10,530$79,00050d

MATHENY MOTOR TRUCK COMPANYParkersburg, WV

-$10,380$78,50042d

MOSSY OF PICAYUNEPicayune, MS

-$10,250$77,55550d

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-$10,178$78,59750d