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Deal Sheet: 2026 Sierra 1500 Denali Ultimate
GWATNEY BUICK GMC · North Little Rock, AR · VIN: 1GTUUHEL2TZ392096
This Is Already a Great Deal
Opening Offer
$79,078
Asking Price
$78,578
Max Price
$78,578
- • Recent buyers paid ~$2,310 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $7,402 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$78,578
Est. Invoice$81,227
Holdback (est.)$2,649
MSRP (Sticker)$88,290
Asking Price$78,578
Markup-$9,712
Est. Dealer Margin on This Car$-0
Percentile2% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold1249
Avg Markup-$2,310
Median Markup$0
Best Deal-$13,250
Worst Deal+$7,980
% Sold Below MSRP91%
Avg Days to Sell25 days
Dealer Profile
Inventory260 vehicles
Avg Markup (All Models)-$2,868
Avg Markup (Sierra 1500)-$5,291
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$3,111
Price History
Jun 28, 2026$82,993 → $80,344(-$2,649)
Jul 15, 2026$80,344 → $78,578(-$1,766)
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