Deal Sheet: 2026 Sierra 1500 Denali Ultimate

HOLLOWAY GMC · Portsmouth, NH · VIN: 1GTUUHEL2TZ372561

Negotiation Guide

Opening Offer

$85,970

Fair Price

$87,470

Walk Away Above

$89,080

• Recent buyers paid ~$2,313 below MSRP
• Sitting 74 days (avg 37) — extra leverage

Price Breakdown

Est. Dealer Cost$80,714

Est. Invoice$83,435

Holdback (est.)$2,721

MSRP (Sticker)$90,690

Asking Price$90,690

Markup$0

Est. Dealer Margin on This Car$9,976

Percentile95% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold1092

Avg Markup-$2,313

Median Markup$0

Best Deal-$12,775

Worst Deal+$7,475

% Sold Below MSRP94%

Avg Days to Sell37 days

Dealer Profile

Inventory23 vehicles

Avg Markup (All Models)+$384

Avg Markup (Sierra 1500)$0

% Below MSRP83%

Avg Days to Sell25 days

Avg Sold Markup+$234

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