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Deal Sheet: 2026 Sierra 1500 Denali Ultimate
KUNES COUNTRY SUPERSTORE OF STOUGHTON, INC. · Stoughton, WI · VIN: 1GTUUHEL2TZ320038
This Is Already a Great Deal
Opening Offer
$85,300
Asking Price
$87,938
Max Price
$87,938
- • Recent buyers paid ~$2,385 below MSRP
- • Sitting 49 days (avg 23) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $3,128 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$84,123
Est. Invoice$86,958
Holdback (est.)$2,836
MSRP (Sticker)$94,520
Asking Price$87,938
Markup-$6,582
Est. Dealer Margin on This Car$3,815
Percentile18% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1231
Avg Markup-$2,385
Median Markup$0
Best Deal-$13,250
Worst Deal+$7,980
% Sold Below MSRP91%
Avg Days to Sell23 days
Dealer Profile
Inventory62 vehicles
Avg Markup (All Models)-$3,851
Avg Markup (Sierra 1500)-$5,239
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$2,292
Price History
Jun 1, 2026$94,520 → $87,938(-$6,582)
Jun 5, 2026$87,938 → $86,438(-$1,500)
Jul 8, 2026$86,438 → $85,938(-$500)
Jul 15, 2026$85,938 → $87,938(+$2,000)
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