Deal Sheet: 2026 Sierra 1500 Denali Ultimate

HUSKER GMC · Lincoln, NE · VIN: 1GTUUHEL1TZ405808

Negotiation Guide

Opening Offer

$84,592

Fair Price

$86,092

Walk Away Above

$87,256

• Recent buyers paid ~$2,328 below MSRP

Price Breakdown

Est. Dealer Cost$78,694

Est. Invoice$81,346

Holdback (est.)$2,653

MSRP (Sticker)$88,420

Asking Price$88,420

Markup$0

Est. Dealer Margin on This Car$9,726

Percentile93% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold1239

Avg Markup-$2,328

Median Markup$0

Best Deal-$13,250

Worst Deal+$7,980

% Sold Below MSRP91%

Avg Days to Sell25 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)-$2,472

Avg Markup (Sierra 1500)-$2,100

% Below MSRP90%

Avg Days to Sell29 days

Avg Sold Markup+$148

Price History

Jul 15, 2026$82,420 → $88,420(+$6,000)

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