Deal Sheet: 2026 Sierra 1500 Denali Ultimate

SWANSON GMC, INC. · Acton, MA · VIN: 1GTUUHEL1TZ387259

Negotiation Guide

Opening Offer

$83,880

Fair Price

$85,380

Walk Away Above

$86,535

• Recent buyers paid ~$2,310 below MSRP

Price Breakdown

Est. Dealer Cost$78,044

Est. Invoice$80,675

Holdback (est.)$2,631

MSRP (Sticker)$87,690

Asking Price$87,690

Markup$0

Est. Dealer Margin on This Car$9,646

Percentile93% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1249

Avg Markup-$2,310

Median Markup$0

Best Deal-$13,250

Worst Deal+$7,980

% Sold Below MSRP91%

Avg Days to Sell25 days

Dealer Profile

Inventory6 vehicles

Avg Markup (All Models)-$500

Avg Markup (Sierra 1500)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,600

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