Deal Sheet: 2026 Sierra 1500 Denali Ultimate

UNION PARK BUICK GMC · Wilmington, DE · VIN: 1GTUUHEL0TZ401863

Negotiation Guide

Opening Offer

$84,010

Fair Price

$85,510

Walk Away Above

$86,665

• Recent buyers paid ~$2,310 below MSRP

Price Breakdown

Est. Dealer Cost$78,160

Est. Invoice$80,794

Holdback (est.)$2,635

MSRP (Sticker)$87,820

Asking Price$87,820

Markup$0

Est. Dealer Margin on This Car$9,660

Percentile93% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1249

Avg Markup-$2,310

Median Markup$0

Best Deal-$13,250

Worst Deal+$7,980

% Sold Below MSRP91%

Avg Days to Sell25 days

Dealer Profile

Inventory15 vehicles

Avg Markup (All Models)$0

Avg Markup (Sierra 1500)$0

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup$0

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