Deal Sheet: 2026 Sierra 1500 Denali Ultimate

HAMILTON GM COUNTRY · Portales, NM · VIN: 1GTUUHEL0TZ348954

Negotiation Guide

Opening Offer

$86,707

Fair Price

$88,207

Walk Away Above

$89,968

• Recent buyers paid ~$2,385 below MSRP
• Sitting 56 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$81,639

Est. Invoice$84,391

Holdback (est.)$2,752

MSRP (Sticker)$91,729

Asking Price$91,729

Markup$0

Est. Dealer Margin on This Car$10,090

Percentile93% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold1055

Avg Markup-$2,385

Median Markup$0

Best Deal-$13,250

Worst Deal+$7,980

% Sold Below MSRP91%

Avg Days to Sell25 days

Dealer Profile

Inventory21 vehicles

Avg Markup (All Models)$0

Avg Markup (Sierra 1500)$0

% Below MSRP95%

Avg Days to Sell21 days

Avg Sold Markup+$260

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