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Deal Sheet: 2026 Sierra 1500 Denali Ultimate

HOLLOWAY GMC · Portsmouth, NH · VIN: 1GTUUHE87TZ409065

Negotiation Guide

Opening Offer
$82,377
Fair Price
$83,877
Walk Away Above
$85,033
  • Recent buyers paid ~$2,313 below MSRP

Price Breakdown

Est. Dealer Cost$76,709
Est. Invoice$79,295
Holdback (est.)$2,586
MSRP (Sticker)$86,190
Asking Price$86,190
Markup$0
Est. Dealer Margin on This Car$9,481
Percentile95% of inventory is priced lower
Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1092
Avg Markup-$2,313
Median Markup$0
Best Deal-$12,775
Worst Deal+$7,475
% Sold Below MSRP94%
Avg Days to Sell37 days

Dealer Profile

Inventory23 vehicles
Avg Markup (All Models)+$384
Avg Markup (Sierra 1500)$0
% Below MSRP83%
Avg Days to Sell25 days
Avg Sold Markup+$234