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Deal Sheet: 2026 Sierra 1500 Denali Ultimate

EDWARDS CHEVROLET BUICK GMC · Council Bluffs, IA · VIN: 1GTUUHE81TZ364608

Negotiation Guide

Opening Offer
$82,191
Fair Price
$83,691
Walk Away Above
$85,298
  • Recent buyers paid ~$2,310 below MSRP
  • Sitting 51 days (avg 25) — extra leverage
  • Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,345
Est. Invoice$79,953
Holdback (est.)$2,607
MSRP (Sticker)$86,905
Asking Price$86,905
Markup$0
Est. Dealer Margin on This Car$9,560
Percentile93% of inventory is priced lower
Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold1249
Avg Markup-$2,310
Median Markup$0
Best Deal-$13,250
Worst Deal+$7,980
% Sold Below MSRP91%
Avg Days to Sell25 days

Dealer Profile

Inventory203 vehicles
Avg Markup (All Models)-$940
Avg Markup (Sierra 1500)-$2,334
% Below MSRP99%
Avg Days to Sell18 days
Avg Sold Markup-$984

Price History

Jun 1, 2026$86,905$85,905(-$1,000)
Jul 1, 2026$85,905$86,905(+$1,000)
Jul 15, 2026$86,905$78,086(-$8,819)
Jul 17, 2026$78,086$86,905(+$8,819)