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Deal Sheet: 2026 Sierra 1500 Denali Ultimate
BOB JOHNSON BUICK GMC LLC · Rochester, NY · VIN: 1GTUUHE80TZ304593
This Is Already a Great Deal
Opening Offer
$79,687
Asking Price
$82,152
Max Price
$82,152
- • Recent buyers paid ~$2,310 below MSRP
- • Sitting 51 days (avg 25) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $2,954 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$78,618
Est. Invoice$81,268
Holdback (est.)$2,650
MSRP (Sticker)$88,335
Asking Price$82,152
Markup-$6,183
Est. Dealer Margin on This Car$3,533
Percentile20% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1249
Avg Markup-$2,310
Median Markup$0
Best Deal-$13,250
Worst Deal+$7,980
% Sold Below MSRP91%
Avg Days to Sell25 days
Dealer Profile
Inventory79 vehicles
Avg Markup (All Models)-$2,135
Avg Markup (Sierra 1500)-$3,912
% Below MSRP96%
Avg Days to Sell21 days
Avg Sold Markup-$1,347
Price History
Jun 1, 2026$88,335 → $84,802(-$3,533)
Jun 12, 2026$84,802 → $82,152(-$2,650)
Jul 3, 2026$82,152 → $80,350(-$1,801)
Jul 8, 2026$80,350 → $82,152(+$1,801)
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