Negotiation Guide
Opening Offer
$75,650
Fair Price
$77,150
Walk Away Above
$78,303
- • Recent buyers paid ~$2,305 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,715
Est. Invoice$73,099
Holdback (est.)$2,384
MSRP (Sticker)$79,455
Asking Price$78,400
Markup-$1,055
Est. Dealer Margin on This Car$7,685
Percentile48% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold1840
Avg Markup-$2,305
Median Markup$0
Best Deal-$13,000
Worst Deal+$10,470
% Sold Below MSRP96%
Avg Days to Sell35 days
Dealer Profile
Inventory36 vehicles
Avg Markup (All Models)-$1,222
Avg Markup (Sierra 1500)-$1,339
% Below MSRP94%
Avg Days to Sell41 days
Avg Sold Markup-$1,999
Price History
Jul 29, 2026$79,455 → $78,400(-$1,055)
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