Deal Sheet: 2026 Sierra 1500 Denali

GWATNEY BUICK GMC · North Little Rock, AR · VIN: 1GTUUGEL2TZ384994

This Is Already a Great Deal

Opening Offer

$73,231

Asking Price

$71,096

Max Price

$71,096

• Recent buyers paid ~$2,305 below MSRP
• Sitting 63 days (avg 35) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated
• Asking price is already $7,665 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$72,731

Est. Invoice$75,182

Holdback (est.)$2,452

MSRP (Sticker)$81,720

Asking Price$71,096

Markup-$10,624

Est. Dealer Margin on This Car$-1,635

Percentile1% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold1840

Avg Markup-$2,305

Median Markup$0

Best Deal-$13,000

Worst Deal+$10,470

% Sold Below MSRP96%

Avg Days to Sell35 days

Dealer Profile

Inventory226 vehicles

Avg Markup (All Models)-$2,807

Avg Markup (Sierra 1500)-$5,695

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$3,150

Price History

Jun 24, 2026$76,817 → $74,365(-$2,452)

Jul 8, 2026$74,365 → $72,731(-$1,634)

Aug 8, 2026$72,731 → $71,096(-$1,635)

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