This Is Already a Great Deal
Opening Offer
$69,457
Asking Price
$68,182
Max Price
$68,182
- • Recent buyers paid ~$2,138 below MSRP
- • Sitting 71 days (avg 31) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $6,161 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$68,957
Est. Invoice$71,282
Holdback (est.)$2,324
MSRP (Sticker)$77,480
Asking Price$68,182
Markup-$9,298
Est. Dealer Margin on This Car$-775
Percentile4% of inventory is priced lower
Days on Lot71 days
What Others Paid (Last 30 Days)
Cars Sold1505
Avg Markup-$2,138
Median Markup$0
Best Deal-$13,000
Worst Deal+$10,470
% Sold Below MSRP94%
Avg Days to Sell31 days
Dealer Profile
Inventory247 vehicles
Avg Markup (All Models)-$7,258
Avg Markup (Sierra 1500)-$8,627
% Below MSRP97%
Avg Days to Sell27 days
Avg Sold Markup-$6,912
Price History
Jun 1, 2026$77,480 → $69,345(-$8,135)
Jun 24, 2026$69,345 → $68,957(-$388)
Jul 26, 2026$68,957 → $68,182(-$775)
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