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Deal Sheet: 2026 Sierra 1500 AT4
SANTA MONICA GMC · Santa Monica, CA · VIN: 1GTUUEELXTZ304734
This Is Already a Great Deal
Opening Offer
$68,888
Asking Price
$70,078
Max Price
$70,078
- • Recent buyers paid ~$2,546 below MSRP
- • Sitting 36 days (avg 18) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $3,448 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$68,388
Est. Invoice$70,693
Holdback (est.)$2,305
MSRP (Sticker)$76,840
Asking Price$70,078
Markup-$6,762
Est. Dealer Margin on This Car$1,690
Percentile9% of inventory is priced lower
Days on Lot36 days
What Others Paid (Last 30 Days)
Cars Sold1918
Avg Markup-$2,546
Median Markup-$987
Best Deal-$11,000
Worst Deal+$22,112
% Sold Below MSRP99%
Avg Days to Sell18 days
Dealer Profile
Inventory98 vehicles
Avg Markup (All Models)-$2,781
Avg Markup (Sierra 1500)-$5,370
% Below MSRP100%
Avg Days to Sell10 days
Avg Sold Markup+$1,184
Price History
Jun 1, 2026$76,840 → $69,775(-$7,065)
Jun 19, 2026$74,840 → $73,840(-$1,000)
Jul 3, 2026$73,840 → $70,078(-$3,762)
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