Deal Sheet: 2026 Sierra 1500 AT4

HALLADAY MOTORS · Cheyenne, WY · VIN: 1GTUUEEL9TZ420829

Negotiation Guide

Opening Offer

$75,687

Fair Price

$77,187

Walk Away Above

$78,186

• Recent buyers paid ~$1,998 below MSRP

Price Breakdown

Est. Dealer Cost$70,475

Est. Invoice$72,850

Holdback (est.)$2,376

MSRP (Sticker)$79,185

Asking Price$79,185

Markup$0

Est. Dealer Margin on This Car$8,710

Percentile98% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1933

Avg Markup-$1,998

Median Markup$0

Best Deal-$12,480

Worst Deal+$25,612

% Sold Below MSRP99%

Avg Days to Sell32 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)-$695

Avg Markup (Sierra 1500)-$2,009

% Below MSRP93%

Avg Days to Sell32 days

Avg Sold Markup-$494

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