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Deal Sheet: 2025 Sierra 1500 AT4
RANDY CURNOW BUICK GMC, INC. · Kansas City, KS · VIN: 1GTUUEEL5SZ281281
Negotiation Guide
Opening Offer
$69,624
Fair Price
$71,124
Walk Away Above
$72,789
- • Recent buyers paid ~$2,546 below MSRP
- • Sitting 37 days (avg 18) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,265
Est. Invoice$68,499
Holdback (est.)$2,234
MSRP (Sticker)$74,455
Asking Price$74,455
Markup$0
Est. Dealer Margin on This Car$8,190
Percentile99% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold1918
Avg Markup-$2,546
Median Markup-$987
Best Deal-$11,000
Worst Deal+$22,112
% Sold Below MSRP99%
Avg Days to Sell18 days
Dealer Profile
Inventory166 vehicles
Avg Markup (All Models)-$1,611
Avg Markup (Sierra 1500)+$252
% Below MSRP93%
Avg Days to Sell15 days
Avg Sold Markup-$2,193
Price History
Jun 1, 2026$74,455 → $108,606(+$34,151)
Jul 1, 2026$108,606 → $74,455(-$34,151)
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