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Deal Sheet: 2026 Sierra 1500 AT4
BOB JOHNSON BUICK GMC LLC · Rochester, NY · VIN: 1GTUUEEL4TZ312859
This Is Already a Great Deal
Opening Offer
$68,536
Asking Price
$69,445
Max Price
$69,445
- • Recent buyers paid ~$2,546 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $4,454 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$68,036
Est. Invoice$70,329
Holdback (est.)$2,293
MSRP (Sticker)$76,445
Asking Price$69,445
Markup-$7,000
Est. Dealer Margin on This Car$1,409
Percentile7% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold1918
Avg Markup-$2,546
Median Markup-$987
Best Deal-$11,000
Worst Deal+$22,112
% Sold Below MSRP99%
Avg Days to Sell18 days
Dealer Profile
Inventory85 vehicles
Avg Markup (All Models)-$1,908
Avg Markup (Sierra 1500)-$3,931
% Below MSRP95%
Avg Days to Sell16 days
Avg Sold Markup-$1,506
Price History
Jul 3, 2026$71,094 → $69,445(-$1,648)
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