Deal Sheet: 2026 Sierra 1500 SLT

SWICKARD GMC OF PALMER · Palmer, AK · VIN: 1GTUUDEL4TZ394120

Negotiation Guide

Opening Offer

$68,330

Fair Price

$69,830

Walk Away Above

$71,158

• Recent buyers paid ~$1,883 below MSRP
• Sitting 64 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$64,512

Est. Invoice$66,686

Holdback (est.)$2,175

MSRP (Sticker)$72,485

Asking Price$72,485

Markup$0

Est. Dealer Margin on This Car$7,973

Percentile99% of inventory is priced lower

Days on Lot64 days

What Others Paid (Last 30 Days)

Cars Sold2230

Avg Markup-$1,883

Median Markup$0

Best Deal-$14,950

Worst Deal+$1,795

% Sold Below MSRP99%

Avg Days to Sell31 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)+$636

Avg Markup (Sierra 1500)+$932

% Below MSRP89%

Avg Days to Sell39 days

Avg Sold Markup+$269

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