Deal Sheet: 2026 Sierra 1500 SLT

SWICKARD GMC OF PALMER · Palmer, AK · VIN: 1GTUUDE80TZ413516

Negotiation Guide

Opening Offer

$66,878

Fair Price

$68,378

Walk Away Above

$69,559

• Recent buyers paid ~$1,883 below MSRP
• Sitting 52 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$62,959

Est. Invoice$65,081

Holdback (est.)$2,122

MSRP (Sticker)$70,740

Asking Price$70,740

Markup$0

Est. Dealer Margin on This Car$7,781

Percentile99% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold2230

Avg Markup-$1,883

Median Markup$0

Best Deal-$14,950

Worst Deal+$1,795

% Sold Below MSRP99%

Avg Days to Sell31 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)+$636

Avg Markup (Sierra 1500)+$932

% Below MSRP89%

Avg Days to Sell39 days

Avg Sold Markup+$269

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