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Deal Sheet: 2026 Sierra 1500 SLE
WILSON GMC · Stillwater, OK · VIN: 1GTRHBED2TZ317513
Negotiation Guide
Opening Offer
$50,821
Fair Price
$52,321
Walk Away Above
$53,405
- • Recent buyers paid ~$1,842 below MSRP
- • Sitting 72 days (avg 45) — extra leverage
Price Breakdown
Est. Dealer Cost$48,496
Est. Invoice$50,131
Holdback (est.)$1,635
MSRP (Sticker)$54,490
Asking Price$54,490
Markup$0
Est. Dealer Margin on This Car$5,994
Percentile98% of inventory is priced lower
Days on Lot72 days
What Others Paid (Last 30 Days)
Cars Sold619
Avg Markup-$1,842
Median Markup$0
Best Deal-$12,000
Worst Deal+$6,995
% Sold Below MSRP97%
Avg Days to Sell45 days
Dealer Profile
Inventory202 vehicles
Avg Markup (All Models)+$218
Avg Markup (Sierra 1500)+$579
% Below MSRP95%
Avg Days to Sell41 days
Avg Sold Markup+$232
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