Deal Sheet: 2026 Canyon AT4X

HERITAGE CHEVROLET GMC OF EVANSTON, INC. · Evanston, WY · VIN: 1GTP2EEK9T1252084

Negotiation Guide

Opening Offer

$57,037

Fair Price

$58,537

Walk Away Above

$59,263

• Recent buyers paid ~$1,086 below MSRP
• Sitting 50 days (avg 31) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,391

Est. Invoice$55,191

Holdback (est.)$1,800

MSRP (Sticker)$59,990

Asking Price$59,240

Markup-$750

Est. Dealer Margin on This Car$5,849

Percentile49% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold139

Avg Markup-$1,086

Median Markup-$559

Best Deal-$5,074

Worst Deal+$16,380

% Sold Below MSRP98%

Avg Days to Sell31 days

Dealer Profile

Inventory18 vehicles

Avg Markup (All Models)-$980

Avg Markup (Canyon)-$625

% Below MSRP94%

Avg Days to Sell25 days

Avg Sold Markup-$664

Price History

Jun 29, 2026$59,990 → $59,490(-$500)

Jul 15, 2026$59,490 → $59,240(-$250)

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