Deal Sheet: 2026 Canyon AT4X

WHITE'S FRONTIER MOTORS · Gillette, WY · VIN: 1GTP2EEK3T1191959

Negotiation Guide

Opening Offer

$71,889

Fair Price

$73,389

Walk Away Above

$74,162

• Recent buyers paid ~$1,086 below MSRP
• Sitting 50 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$66,691

Est. Invoice$68,939

Holdback (est.)$2,248

MSRP (Sticker)$74,934

Asking Price$73,434

Markup-$1,500

Est. Dealer Margin on This Car$6,743

Percentile45% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold139

Avg Markup-$1,086

Median Markup-$559

Best Deal-$5,074

Worst Deal+$16,380

% Sold Below MSRP98%

Avg Days to Sell31 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$549

Avg Markup (Canyon)-$1,061

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,239

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