Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

GMC OF BILLINGS · Billings, MT · VIN: 1GT4UYEYXTF247918

Negotiation Guide

Opening Offer

$97,762

Fair Price

$99,262

Walk Away Above

$101,371

• Recent buyers paid ~$3,259 below MSRP
• Sitting 52 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$92,096

Est. Invoice$95,201

Holdback (est.)$3,104

MSRP (Sticker)$103,479

Asking Price$103,479

Markup$0

Est. Dealer Margin on This Car$11,383

Percentile99% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold156

Avg Markup-$3,259

Median Markup-$1,031

Best Deal-$10,500

Worst Deal+$10,845

% Sold Below MSRP98%

Avg Days to Sell27 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$285

Avg Markup (Sierra 3500 HD)+$2,999

% Below MSRP92%

Avg Days to Sell27 days

Avg Sold Markup-$114

Cheaper Sierra 3500 HD Denali Ultimate Inventory

MAYSE AUTOMOTIVE GROUP, INC.Aurora, MO

-$20,000$81,88052d

MAYSE AUTOMOTIVE GROUP, INC.Aurora, MO

-$20,000$81,88052d

MAYSE AUTOMOTIVE GROUP, INC.Aurora, MO

-$20,000$81,88052d

MAYSE AUTOMOTIVE GROUP, INC.Aurora, MO

-$15,000$87,37552d

KEY BUICK GMCJacksonville, FL

-$15,000$90,75052d

KEY BUICK GMCJacksonville, FL

-$15,000$85,73552d

COOPER CHEVROLET, INC.Anniston, AL

-$11,842$90,46322d

HOLMAN MOTORS, INC.Batavia, OH

-$11,284$94,68548d

BOB BROCKLAND BUICK GMC, INC.Columbia, IL

-$11,200$90,98552d

HOLMAN MOTORS, INC.Batavia, OH

-$11,076$93,20352d